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Using Color Psychology to Sell Your Home


Blog by Claire LeLacheur | August 14th, 2016


Using Colour Psychology To Sell Your Home

 

Without a doubt, colours affect our emotions. Certain colours may make us feel cool and calm, while others may make us feel hot-headed and anxious. This is why when selling your home, colours are incredibly important as they can significantly impact how your potential buyers feel when in your home. Here are some of our best tips on using colour psychology to sell your home, and which colours you should steer towards when preparing your home for the market.

 

Yellow

The colour that we associate with spring and sunshine, yellow is bright and airy and can make rooms look and feel more spacious. Yellow is a warm colour and looks great in laundry rooms and hallways. Consult a colour psychology chart and look at which yellows feel more inviting.

 

Blue

Known as a soothing colour, blue helps to calm the mind and provides a serene ambiance. Blue is the colour of both the sky and ocean, and it’s known as one of the most popular colours due to its calming nature. Blue works well all over the home, but if you don’t want to commit to a completely blue room, a deep blue accent wall is also a popular colour psychology choice.

 

Brown

Brown is a very calming colour to have in the home. Light browns and beiges work well as an alternative to white, and go nicely in bedrooms and living areas as they offer an inviting feel. Dark browns can make the room feel smaller, but it does give a homely vibe.

 

Grey

Grey is a very neutral colour that can be paired with most colours all over the home. Grey is trending at the moment, especially in kitchens and bedrooms, as it’s a very relaxing colour and evokes a calming emotional response. Warmer grey tones will make the room feel more inviting, whereas colder grey tones can look slightly more clinical.

 

If you’re redecorating before selling, avoid garish wallpapers or crazy colours as this is more of a personal preference and can be off-putting for buyers. Opt for neutral colours that will allow the viewer to see the potential in the home, rather than bold colours that will distract their attention away from the key features of the house.

 

Thus, colour psychology can influence your mood and also attract a higher price when you sell.


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